Build your revenue play.
In five moves, you'll turn the pipeline you already have into a seven-day plan to collect real cash. No new leads. No paid ads. No funnel build. Just the warm relationships you've already earned and an offer worth saying yes to.
Set the target. Count the warm.
A revenue play is a limited-time, high-value offer pointed at your warmest audience. The people who already know you buy fastest. Start with a number and a headcount.
Build the offer worth their yes.
This is the move that makes or breaks the sprint. You don’t need to know how to do it going in. We build it one piece at a time. Answer each box in order and you’ll end up with a complete, premium offer you can actually sell.
Three proven shapes for a fast-cash offer. Pick the one that matches how your business already runs. It sets your pricing math and frames everything below. Not sure? The “best for” line on each card tells you.
Annual Max Cash Prepay
- Audience: Your best current clients and best past clients on recurring arrangements.
- Core offer: 1 year of [their current service + ultimate result], paid in full today.
- Price: Current monthly fee × 12, paid up front. That is your floor.
- Bonuses: extra calls or priority support / a private channel or direct line / exclusive templates, vendor intros, or an invite-only roundtable.
- Cap: 5 to 10% of your current client base. Scarce enough to matter, small enough to stay sane.
Ultra-Premium 1:1 Intensive
- Audience: Your top 5 to 20 clients or alumni. Small list, deep trust.
- Core offer: 3 to 12 months to [one big, specific result], done 1:1 with you.
- Price: 10x to 50x their normal monthly rate. Only a handful of buyers; the premium is the point.
- Bonuses: heavy access: extra 1:1 sessions / done-for-you components / priority async access between sessions.
- Cap: As few as 3 to 5 spots. The scarcity is real because you cannot run more at this level of attention.
Bulk / Prepay Upgrade
- Audience: Existing clients who already buy your units repeatedly: campaigns, projects, sessions, cohorts.
- Core offer: Buy X units now, get Y free. Or lock in this year’s rate before the price goes up.
- Price: Enough of a discount or bonus that it is obviously worth buying in bulk. Enough margin that it is worth it for you.
- Examples: “Buy 4 quarters of campaigns, get a 5th free.” / “Lock in 10 strategy days at the current rate before prices rise.”
- Cap: Short window, limited slots. Same urgency rules as any other structure.
Picks Structure 02 · Ultra-Premium 1:1 Intensive. She has a small list of past and present coaching clients and sells big, personal outcomes, not a recurring retainer. That structure points her toward a high-touch, high-priced offer for a handful of people.
Before we build the premium version, write down your normal offer. It is the baseline we are about to upgrade, and your usual price sets the floor for what we charge later.
Normally sells: monthly 1:1 communication coaching. Usual price: $1,500 a month. That’s the ordinary version. Next we turn it into something worth ten times as much for one specific moment.
A fast-cash offer is not for “everyone.” It is for a slice of your warm list with one high-stakes thing happening soon. Get specific here and the rest gets easy.
Who: past and current clients with one high-stakes talk in the next 3–6 months (a keynote, an investor pitch, a board meeting). Name: the Keynote Command Package. Promise: walk on stage with a finished, rehearsed talk you can deliver cold.
These are the main things the buyer actually gets. They should be high-touch and high-access: you, your senior people, real done-with-you or done-for-you work, not a course or a PDF.
1. 120-minute deep-dive strategy session to nail the audience, objective, and key stories. 2. Full talk build: structure, first draft, and slide outline, done with her. 3. Three 90-minute live rehearsal labs with stop-start coaching. Three pieces, all high-touch, all her.
In one line, say how this is more than what you normally sell. More access, done-with-you instead of advice, faster, priority, a real deadline. This is what justifies the premium price.
“My normal coaching is monthly advice you act on alone. This is done-with-you: I build and rehearse the actual talk with you, against a hard deadline, with priority access the whole way.”
Bonuses widen the gap between value and price and push fence-sitters over. Add exactly three, each in a different category. Every bonus should kill a real objection or add future upside. If it doesn’t, swap it.
Access: day-of backstage line by text from doors-open to debrief. Attention: a final dress-rehearsal call within 48 hours of the event. Secrets, Assets & Network: a contingency script pack plus a short speaker-reel edit from her footage. Three categories, three real objections removed.
Never guarantee a feeling. Guarantee things you fully control: that specific work is delivered by a specific time, with a clear remedy if it isn’t. This removes their risk without putting you on the hook for their effort.
“If, at least 7 days before your event, I haven’t delivered a full talk draft plus one revision, at least two live rehearsals, and a slide outline with staging notes, I keep working with you for free until all three are done, or refund the fee.”
Before this offer earns a spot in your sprint, it has to pass all three. If it fails one, it’s not ready. Read each, then rate yours honestly.
Desirable.
Is this what your buyers truly want, not what you assume they want? Look for real evidence: what they ask about, complain about, or have already paid to solve. Them asking for it outright is the strongest signal; a hunch is not proof.
Deliverable.
Can you actually deliver this at a high level for everyone who buys, without it falling apart? Unscalable is the point, but it still has to hold for every spot you sell.
Dollars.
Does the profit per unit of effort match or beat your best current offer? A sprint that pays less than your day job isn’t a win.
You flagged at least one D as a maybe or a no. That’s the most common place a sprint quietly fails, and it’s the hardest part to judge about your own offer. The fix is usually small: a sharper outcome, a tighter who, or a price that matches the value. This is exactly the kind of call worth a second pair of eyes before you launch.
Price it. Then do the math backwards.
Don’t discount your way to the goal. Raise the value and hold a premium. We’ll anchor the price to what the outcome is worth, then check it against the cash goal you set in Move 01.
A price feels fair when it’s a fraction of what the buyer gets. Estimate, conservatively, what this outcome is worth to one buyer over the next twelve months.
One landed keynote opens doors worth well over $100,000 to her client over a year: new business, a board seat, a funding round. Against that, a five-figure price is buying money at a discount.
For an unscalable, high-access offer, this sits well above your usual fee. The premium is the point. Pick your structure in Move 02 and this line will tailor itself.
She prices the Keynote Command Package at $10,000 per leader, a little over six times her usual monthly rate, and a fraction of what one great talk is worth.
Pick a number you can over-deliver on, and decide how much you collect up front. The deposit is what actually lands during the seven days. The rest comes in over the delivery window.
She caps it at 10 spots so it stays genuinely high-touch, and takes a 50% deposit to hold each one. That deposit is the cash that shows up inside the sprint week.
Here’s what your numbers add up to. The accent figure is what lands in the seven days; the rest is contracted to come in as you deliver.
Pick the mechanism. Map the seven days.
Two ways to sell. Pick the one that fits your offer, then run the calendar below. It adapts to your choice.
The words, mostly written.
These are the proven skeletons for each touch, filled in with your offer. Every message answers the same five things: who it's for, the result, what's included, spots and deadline, and the exact next step. Edit them into your voice. They save as you type.
Swap anything in brackets, cut what feels off, and read each one out loud. If it sounds like you talking to one real person, it's ready.
Here's your play.
This is everything you built, in one place. Export it, then the only thing left is to run it.
You've got the plan. The next seven days are the hard part.
Sending every day. Answering the objections. Closing on the calls. Delivering an offer you've never run before, live, while the clock is ticking. That's where most plans quietly die in a drafts folder.
So here's an offer of my own. Run this exact play with me. I walk you through it, we launch together, and I tweak it in real time as the replies come in. I only get paid out of what you actually collect: fifteen percent of the cash from your sprint. That's it. If you collect nothing, I make nothing.
The whole point is to prove there's more money sitting in your current pipeline than you think. It shows you the plan. This is me putting my fee on the line to help you collect it.
Book a call to see if it fits →