Build your revenue play.
In five moves, you'll turn the pipeline you already have into a seven-day plan to collect real cash. No new leads. No paid ads. No funnel build. Just the warm relationships you've already earned and an offer worth saying yes to.
Set the target. Count the warm.
A revenue play is a limited-time, high-value offer pointed at your warmest audience. The people who already know you buy fastest. Start with a number and a headcount.
Design the offer worth their yes.
This is the move that makes or breaks the sprint. Start by picking the structure that fits your business — that sets the pricing formula, the audience, and the bonus stack. Then build within that frame.
Annual Max Cash Prepay
- Audience: Your best current clients and best past clients on recurring arrangements.
- Core offer: 1 year of [their current service + ultimate result], paid in full today.
- Price: Current monthly fee × 12, paid up front. That is your floor.
- Add 3 bonuses from: extra calls or priority support / a private channel or direct access line / exclusive templates, vendor intros, or an invite-only roundtable.
- Cap: 5 to 10% of your current client base. That keeps it scarce and keeps you sane.
Ultra-Premium 1:1 Intensive
- Audience: Your top 5 to 20 clients or alumni. Small list, deep trust.
- Core offer: 1 year or 3 to 6 months to [one big, specific result], done 1:1 with you.
- Price: 10x to 50x their normal monthly rate. Only a handful of buyers; the premium is the point.
- Add 3 bonuses with heavy access: extra 1:1 sessions / done-for-you components / priority async access between sessions.
- Cap: As few as 3 to 5 spots. The scarcity is genuine because you cannot run more at this level of attention.
Bulk / Prepay Upgrade
- Audience: Existing clients who already buy your units repeatedly: campaigns, projects, sessions, cohorts.
- Core offer: Buy X units now, get Y free. Or lock in this year's rate before the price goes up.
- Price: Enough of a discount or bonus that it is obviously worth buying in bulk. Enough margin that it is worth it for you.
- Examples: "Buy 4 quarters of campaigns, get a 5th free." / "Lock in 10 strategy days at the current rate before prices rise."
- Cap: Short window, limited slots. Same urgency rules as any other structure.
Desirable.
Is this what your buyers truly want, not what you assume they want? That gap is where most offers fail. Look for real evidence: what they ask about, what they complain about, what they've already paid to solve. Them asking for it outright is the strongest signal, but a hunch on your end is not proof.
Deliverable.
Can you actually deliver this at a high level for everyone who buys, without it falling apart? Unscalable is the point here, but it still has to hold.
Dollars.
Does the profit per unit of effort match or beat your best current offer? A sprint that pays less than your day job isn't a win.
Offer: The 2-Week Message-to-Market Overhaul. For: founders whose sales calls stall because the pitch is fuzzy. Outcome: a tested positioning and sales narrative their team can use, in fourteen days. Format: 1:1 with Iris, three working sessions plus a done-with-you rewrite. Cap: 6 spots. Bonus: a recorded messaging teardown of one competitor. Guarantee: if the new narrative doesn't lift her clients' call-to-close rate, she keeps working free until it does.
You flagged at least one D as a maybe or a no. That's the most common place a sprint quietly fails, and it's the hardest part to judge about your own offer. The fix is usually small: a sharper outcome, a tighter who, or a price that matches the value. This is exactly the call worth a second pair of eyes before you launch.
Price it. Do the math backwards.
Don't discount your way to the goal. Raise the value and hold a premium. Set your price, and the plan tells you how many buyers you need.
Pick the mechanism. Map the seven days.
Two ways to sell. Pick the one that fits your offer, then run the calendar below. It adapts to your choice.
The words, mostly written.
These are the proven skeletons for each touch, filled in with your offer. Every message answers the same five things: who it's for, the result, what's included, spots and deadline, and the exact next step. Edit them into your voice. They save as you type.
Swap anything in brackets, cut what feels off, and read each one out loud. If it sounds like you talking to one real person, it's ready.
Here's your play.
This is everything you built, in one place. Export it, then the only thing left is to run it.
You've got the plan. The next seven days are the hard part.
Sending every day. Answering the objections. Closing on the calls. Delivering an offer you've never run before, live, while the clock is ticking. That's where most plans quietly die in a drafts folder.
So here's an offer of my own. Run this exact play with me. I walk you through it, we launch together, and I tweak it in real time as the replies come in. I only get paid out of what you actually collect: fifteen percent of the cash from your sprint. That's it. If you collect nothing, I make nothing.
The whole point is to prove there's more money sitting in your current pipeline than you think. It shows you the plan. This is me putting my fee on the line to help you collect it.
Book a call to see if it fits →